True Key FAQ

True Key Hotels & Resorts is a British Columbia–based hospitality management company specializing in the operation, accounting, marketing, human resources, and revenue optimization of hotels, resorts, and vacation rental properties. We partner with property owners, condo associations, and strata councils to deliver tailored management strategies that drive performance while protecting long-term asset value.

The True Key FAQ page answers common questions about who we are, what we do, and how we support guests, owners, and partners across our portfolio — all in one place. Whether you’re planning a stay, exploring a management partnership, or simply learning more about True Key, you’ll find clear, straightforward answers below.

What is True Key Hotels & Resorts?

True Key Hotels & Resorts is a Canadian hospitality management company that specializes in full-service management of condo-style hotels, resorts, and vacation rental properties across Western Canada.

What services does True Key Hotels & Resorts provide?

True Key provides full-service and tailored management solutions, including:

  • Operational oversight
  • Full-service accounting
  • Owner relations and reporting
  • Human resources
  • Sales and marketing strategy
  • Revenue and rate management
  • Group, wedding, and event sales

Is True Key a hotel owner or a management company?

True Key is primarily a hotel and resort management company. We partner with property owners, strata and condo association councils, and investment groups to operate and grow hospitality properties on their behalf.

What types of properties does True Key manage?

True Key manages a diverse portfolio that includes:

  • Resorts and hotels

  • Vacation rental properties

  • Condo-hotel and strata-managed properties

Where are True Key properties located?

Currently, True Key manages properties throughout British Columbia, including:

  • Vancouver Island

  • The Fraser Valley

  • The Columbia Valley

Specific properties and destinations are listed here and individual property websites.

Are all True Key properties branded the same?

No. Each property maintains its own unique brand, website, and guest experience, while benefiting from True Key’s centralized expertise in human resources, accounting, sales and marketing, revenue strategy, and operations.

How do I book a stay at a True Key property?

Reservations are made directly through each property’s official website or approved booking channels. Direct booking is always recommended for the best rates, flexible policies, and exclusive offers.

Does True Key handle reservations directly?

True Key oversees reservation systems and strategy, but bookings are processed through each individual property’s booking engine and front-desk team.

Can I contact True Key for a reservation question?

For booking-specific questions, it’s best to contact the property directly. Contact details are available on each property’s website.

Does True Key manage group and wedding business?

Yes. True Key supports group, wedding, and event sales across its portfolio, including:

  • Corporate retreats

  • Sports teams

  • Weddings and celebrations

  • Long-stay and extended-stay groups

Availability and services vary by property.

Who should I contact about hosting an event?

Event inquiries should be directed to our sales manager at sales@truekey.ca or 250-347-2984

What makes True Key different from other management companies?

True Key stands out for its:

  • Financial Stability: Owners always receive timely payments, with rental revenue kept separate from operating capital.
  • Operational Excellence: We employ a loyal and experienced team, providing competitive employment packages and health benefits.
  • Cost Efficiency: Benefit from our purchasing power and operating efficiencies, ensuring lower costs for essential supplies.
  • Systematic Management: Proven systems ensure smooth operations and regular reporting keeps all stakeholders informed.
  • Sales & Marketing: Effective strategies build new and repeat business, strengthening the resort brand for sustainable success.
  • Professional Network: Access to a solid network of service providers for condo management, development services, interior design, and real estate sales.

Is True Key hiring?

Career opportunities may be available across operations, sales, marketing, and management. Open positions are posted on individual job listings here >>>

What is True Key’s company culture like?

True Key values collaboration, accountability, innovation, and genuine hospitality. We’re a hands-on team that believes in doing things well — and doing them thoughtfully.

Our core values are to be T-R-U-E

Trust – We’re honest, transparent and committed
Reliable – We show up, with care and consistency
United – We work together as a team
Evolve – We embrace change and pursue growth

How can I contact True Key Hotels & Resorts?

Contact information and a general inquiry form can be found on our Contact Us page here >>>

How do I get more information on property management services?

Please see more information on our Professional Management Services page here and feel free to fill in the contact form at the bottom of the page.

Is True Key a Canadian company?

Yes. True Key Hotels & Resorts is proudly Canadian and headquartered in Calgary, Alberta with properties located across British Columiba.

Don’t see your question? Contact us and we are happy to provide more information.