ABOUT TRUE KEY

At True Key Hotels & Resorts, we have a proven formula for leading premium boutique resort condo developments to higher returns and happier owners. Our success is built on capitalizing on each resort's competitive advantages, delivering exceptional customer service, executing targeted sales and marketing strategies, and maintaining proactive communication with owners. As a progressive and growing company managing luxury resort properties in British Columbia, we are committed to creating memorable vacation and vacation ownership experiences. Over the past eleven years, all properties under our management have enjoyed consistent annual growth in rental revenues, even through challenging times.

Established in 2010, True Key Hotels & Resorts is relatively young but well-equipped with the resources and expertise to strategically market resorts and manage daily operations. Our skilled team is dedicated to service excellence, and we have built strong relationships with a network of quality service providers throughout the province. Looking ahead, we aim to build on our success and actively seek to expand our portfolio with new resort properties.

We Do It All, And We Do it Well

True Key Hotels & Resorts offers comprehensive management services for hotels and resorts, consistently exceeding the expectations of all stakeholders. From marketing and accounting to housekeeping and guest services, to grounds maintenance and repairs, we handle every aspect with the utmost care and efficiency.

Working to Your Advantage

True Key Hotels & Resorts may be young, but our track record speaks for itself. Our properties have experienced annual rental revenue growth between 10-48% over the past four years, despite global economic challenges.

Financial Stability: Owners always receive timely payments, with rental revenue kept separate from operating capital.
Operational Excellence: We employ a loyal and experienced team, providing competitive employment packages and health benefits.
Cost Efficiency: Benefit from our purchasing power and operating efficiencies, ensuring lower costs for essential supplies.
Systematic Management: Proven systems ensure smooth operations and regular reporting keeps all stakeholders informed.
Sales & Marketing: Effective strategies build new and repeat business, strengthening the resort brand for sustainable success.
Professional Network: Access to a solid network of service providers for condo management, development services, interior design, and real estate sales.
Sustainability Commitment: We implement environmentally friendly practices, from recycling programs to energy-efficient lighting and eco-sensitive cleaning products.

Our Mission & Philosophy

At True Key Hotels & Resorts, the genuine care and comfort of our guests and owners is our highest priority. We operate a thriving and respected resort management business that delivers memorable vacation and ownership opportunities. Our commitment to earning customer loyalty and providing owners with industry-leading returns is unwavering. We pledge to deliver the finest personal service and facilities in a warm, relaxed, yet refined environment.

MISSION STATEMENT

Simply exceeding expectations.

OUR VISION

To create exceptional experiences in remarkable destinations.

CORE VALUES

To be T-R-U-E

Trust – We’re honest, transparent and committed
Reliable – We show up, with care and consistency
United – We work together as a team
Evolve – We embrace change and pursue growth