Partnering with True Key Hotels & Resorts means you can be rest assured; your hospitality business is in good hands. Our team consists of experts from all aspects of the industry, including operations, marketing, accounting, business development and strategic planning. Our continued success and expansion has allowed us to assemble a qualified, skilled, results-driven team dedicated to personalized management strategies and high-level service.
Michael is a successful entrepreneur and manager with 20 years professional business development and management experience. His career has included condo style resort management, food & beverage business development, full service hotel management, luxury resort condo development and the ongoing management of the True Key family of hotels & resorts. He’s been actively engaged in Western Canadian hospitality markets including Canmore, Kelowna, Osoyoos, Banff, Parksville, Radium Hot Springs, Harrison Hot Springs, Sooke, Nootka Sound and Belize. His primary accountabilities include the development and oversight of the resort rental programs, owner association management and the financial and legal structures of the resorts. Additional accountabilities include consulting developers on legal structure, resort development, corporate structure and strategic operational and financial planning.
As a key member of the True Key Hotels & Resorts team, Joanne has been involved with TKHR and its affiliates for over 12 years. She leads a skilled accounting team and brings a senior level of accounting and managerial skills as well as a strong understanding of hospitality accounting practices. She currently oversees the daily accounting of 5 owners associations, 6 resorts and 1 hotel and provides clarity and leadership to all accounting functions. Prior to working with TKHR, Joanne worked at various vacation and resort management companies as a controller and brings over 20 years of combined experience.
Andrea is a keen marketer with over 15 years’ experience in a variety of industries. Andrea has developed and executed successful tourism, real estate and event marketing programs. Andrea is active in the business community in the Columbia Valley as the Vice President of the Chamber of Commerce and board member for Kootenay Rockies Tourism. Her responsibilities with TKHR include overseeing a team of sales & marketing professionals in the development and implementation of sales and marketing initiatives for all TKHR managed properties, the True Key brand and the effective management of all marketing and advertising mediums.
Katie joined the True Key Hotels & Resorts team in the summer of 2011. With over 12 years in the hospitality industry, she is focused on applying her knowledge to build the True Key brand and prominently position all True Key managed properties in their feeder markets. She is responsible for the development and management of websites, executing advertising campaigns, graphic design and development of promotional materials, as well as online advertising and email marketing.
Karina joined the True Key Hotels & Resorts team in December of 2015. She boasts 10 years’ Hospitality and 10 years’ Oil & Gas experience. Her primary focuses are on implementing standardized human resource policies, recruitment, employee engagement, payroll and providing human resource support to all True Key managed properties. Karina has been instrumental in defining, establishing and developing the True Key corporate culture.
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