GETTING AWAY FROM IT ALL, CLOSE TO HOME

“During my two days here, I stayed at the beautiful SookePoint Ocean Cottage Resort, built on cliffs above the Pacific Ocean in east Sooke. It was definitely a wow moment when I first entered my pet-friendly, cottage suite with a wall of windows looking out to waves crashing on rocks below. The view made me feel like I was on my own luxury cruise ship as I settled into a swivel chair and stared out to the sweeping view of Juan de Fuca Strait.”

We are thrilled to announce that our incredible team at Sunrise Ridge Waterfront Resort has been honored with the Tourism Destination Award, sponsored and chosen by Parksville Qualicum Beach. This esteemed accolade serves as a testament to the dedication and hard work of our team in supporting the tourism and hospitality industry and enticing visitors to explore our remarkable region. Thank you to our exceptional team members who continuously go above and beyond to provide outstanding service and create memorable moments for our guests. Their unwavering commitment, passion, and attention to detail are the driving forces behind our success.

TRUE KEY HOTELS & RESORTS WIN 2023 TRAVELERS CHOICE AWARDS

True Key Hotels & Resorts Ltd. (True Key), a leading resort and hotel management company in Western Canada, is thrilled to announce that Bighorn Meadows Resort, Harrison Beach Hotel, Sunrise Ridge Waterfront Resort and SookePoint Ocean Cottage Resort have been recognized as winners of the 2023 TripAdvisor Travelers’ Choice Award. This esteemed accolade is presented to properties that consistently deliver exceptional experiences and receive outstanding reviews from travellers around the world. 

TRUE KEY HOTELS & RESORTS ANNOUNCES RELOCATION OF CORPORATE HEADQUARTERS

True Key Hotels & Resorts Ltd. (True Key), a leading resort and hotel management company in Western Canada, is excited to announce the relocation of its corporate headquarters to a new office in Calgary, Alberta, effective June 1st. True Key will be moving from the mountain village of Radium Hot Springs, British Columbia, to #1107 – 1122 4th Street SW, Calgary, AB, to advance the operations and growth of the company.

APPOINTMENT OF NEW CONTROLLER TO TRUE KEY HOTELS & RESORTS 

True Key Hotels & Resorts Ltd., a leader in hotel and resort management in Western Canada, announced today the appointment of Basit Chaudhry to the position of controller. Mr. Chaudhry will become the company’s principal accounting officer.

NEW GENERAL MANAGER FOR SOOKE AREA RESORTS

True Key Hotels & Resorts (True Key) is pleased to announce the appointment of Jenn Buerge as the new Area General Manager for Sooke operations including the management of the rental programs at Sooke Harbour Resort & Marina and SookePoint Ocean Cottage Resort effective September 27th, 2021.

NEW GENERAL MANAGER FOR HARRISON HOT SPRINGS

Michael Anderson, President of True Key Hotels & Resorts (True Key), a leading hotel and resort management company in British Columbia, announced today that Laura-Lee Lofgren has been named General Manager of the 42-room Harrison Beach Hotel effective September 20, 2021.

TRUE KEY VACATIONS ON THE INFORMED TRAVELER

TRUE KEY VACATIONS JOINS THE TRUE KEY PORTFOLIO

TRIPADVISOR 2021 TRAVELLERS’ CHOICE AWARD

We are proud to announce that Bighorn Meadows Resort and Harrison Beach Hotel have earned the TripAdvisor Traveller’s Choice Award for 2021, meaning that TripAdvisor travellers have placed both properties in the top 10% worldwide.  Thank you to everyone who helped us earn the award.

TRAVEL NEWS: THE STARS ARE CALLING AT THE 10TH JASPER DARK SKY FESTIVAL

There are a few alternative Snowbird deals to keep your eye on for the winter. True Key Hotels & Resorts (truekeyhotelsandresorts.com) is offering long-term stays in its self-contained suites from $69 a night near hot springs in Harrison and Radium or in Vancouver Island’s Sooke and Parksville.

THE INFORMED TRAVELER – WESTERN CANADA’S PREMIER TRAVEL RADIO SHOW

With border restrictions in place during the COVID Pandemic, it may be difficult to escape for a long stay down south this winter. True Key Hotels and Resorts may have the solution offering 5 resorts in the warmer climate of BC.

SASQUATCH & SUNFLOWERS: 5 STEPS FOR A MEMORABLE HARRISON HOT SPRINGS STAYCATION

In truth, I should probably call this little getaway a wor-cation. I recently read a story on how the pandemic is depleting our surge-capacity, that boost of energy that helps us get through brief, tough moments. It turns out this depletion can also affect the energy that comes right before we take time-off, the drive that allows us to get everything done, so we don’t have to do it while on a break.

HEALTHY HOTEL STAYS DURING THE PANDEMIC

the door to the resort room on Vancouver Island greeted us with a safety seal after we checked in at the Sooke Harbour Resort & Marina. Inside, the unit was as spotless as a Biosafety Level 4 lab, and extra blankets and towels in the hall closet were sheathed in plastic wrap to prove their cleanliness.

SENSATIONAL SOOKE

Sitting in comfortable armchairs with the floor-to-ceiling glass walls wide open, a gentle breeze blows through the suite. In front of us sits the deck – shaped like the bow of a boat – just 5 metres above the sea, and a wide swatch of glistening ocean and distant views of the US Olympic Peninsula spreads before us.

SOOKE – “THE NORTHERN HEMISPHERE’S NEW ZEALAND”

Our family travelled to the island from the interior by car and ferry to spend a few days in and around the harbor town of Sooke. Though we’re just a 30-minute drive from the manicured gardens and tea rooms of the province’s capital city, the vibe west of Victoria couldn’t be wilder.

NEW GENERAL MANAGER FOR NOOTKA MARINE ADVENTURES

True Key Hotels & Resorts (True Key) is pleased to announce the appointment of Jason Johnson as the new General Manager for Nootka Marine Adventures in Nootka Sound, British Columbia, effective August 24^th, 2020.

THE REOPENING DEALS AT VANCOUVER ISLAND HOTELS & RESORTS 

As a way to welcome back locals and travelers alike, some Greater Victoria hotels and Vancouver Island resorts are inviting visitors to reconnect with their favourite places, or reconnect with friends and family at new places. You’ll likely be amazed at how much there is to explore and discover just round the corner.

ESSENTIAL HERO’S PRESS RELEASE 

True Key Hotels & Resorts properties remain open and support local essential service heroes during COVID-19. Resorts in Parksville, Sooke and Radium Hot Springs, B.C. provide a safe haven for those unable to return home.

NEW GENERAL MANAGER FOR SOOKE AREA RESORTS

True Key Hotels & Resorts (True Key) is pleased to announce the appointment of Tony MacDonald as the new Area General Manager – Sooke. His role will be to manage the True Key properties located in Sooke, BC, including Sooke Harbour Resort & Marina and SookePoint Ocean Cottage Resort effective November 1st, 2019.

TRUE KEY HOTELS & RESORTS TAKE HOME EMPLOYER OF THE YEAR

The Employer of the Year award, recognizes a tourism business that exemplifies best practices in all areas of operations and human resource management. The winner of this award is chosen based on the quality of the workplace and work atmosphere, as well as leadership in recruitment, performance management, and career advancement. This year’s award was presented to True Key Hotels & Resorts. 

NEW GENERAL MANAGER FOR SUNRISE RIDGE WATERFRONT RESORT

True Key Hotels & Resorts (True Key) is pleased to announce the appointment of Tara Ryder as the new General Manager for Sunrise Ridge Waterfront Resort in Parksville, British Columbia, effective October 1st, 2019.

NEW GENERAL MANAGER AT HARRISON BEACH HOTEL 

Michael Anderson, President of True Key Hotels & Resorts (True Key), a leading hotel and resort management company in British Columbia, announced today that Jenn Buerge has been named General Manager of the 42-room Harrison Beach Hotel effective October 1st, 2019.

SOOKEPOINT OFFERS A QUIET ESCAPE ON VANCOUVER ISLAND

The city of Sooke and SookePoint are located on the southernmost tip of Vancouver Island less than an hour’s drive from Victoria, British Columbia. Sooke’s town motto is “Where the Rainforest Meets the Sea.” The tagline speaks to the volumes of environmental riches in the area. Whether you are looking for quiet solitude or exciting outdoor adventures, these towns offer it all.

DISCOVER PARKSVILLE QUALICUM BEACH THIS FALL SEASON

Fall is my favourite time to travel because it’s not so busy, the prices are lower at hotels and the weather is still gorgeous.  With my husband having time off and Adelina is now over a year old, I thought this would be the perfect time to take her on our first vacation together and we chose Parksville Qualicum Beach because it holds a special place in our hearts.

OUR SOOKE ADVENTURE

After landing in Victoria, picking up our rental car from National and making our way along the winding roads to Sooke, where my in-laws live, we decided to venture down to Whiffin Spit. It’s not far from my in-laws’ house and this would be my son’s first-ever chance to see the ocean.

THE PERFECT OCEAN GETAWAY

Sooke Harbour Resort & Marina is the perfect place to getaway from the main hustle and bustle of Vancouver or Victoria. The great part? Its a year-round oceanside getaway where you can literally steop our your door onto the marina. With plenty of activities for you to partake in such as chartered fishing, whale watching, kayaking tours, ziplining, hiking through rainforests, or explore countless beaches.

EXPLORE SOOKE BY LAND & SEA 

The sign on our kitchen counter advised that if we were cooking crab for dinner, we should use the burner on the barbecue on our main balcony. My niece Alexis and I had just arrived at Sooke Harbour Resort and I knew immediately that the ocean would play a big part in our stay.

FAMILY GETAWAY TO HARRISON HOT SPRINGS

Harrison Hot Springs is a beautiful lakefront resort community, located about an hour an a half away from Vancouver. While it does offer peace and tranquility, it also the perfect getaway for families that want to explore the outdoors. Harrison Lake is surrounded by Hicks Lake and Sasquatch Provincial Park. Just steps away from downtown are watersports, boat tours, wildlife viewing, hiking, golfing, spas, fishing, restaurants, shopping, and festivals and events.

NEW GENERAL MANAGER FOR SOOKE AREA RESORTS

True Key Hotels & Resorts (True Key) is pleased to announce the appointment of Sheri Madill as Area General Manager – Sooke. Her role will be to manage the True Key properties located in Sooke including Sooke Harbour Resort & Marina and SookePoint Ocean Cottage Resort.

TRUE KEY PROPERTIES EARN 2019 CERTIFICATE OF EXCELLENCE AWARDS

The Certificate of Excellence accounts for the quality, quantity and recency of reviews submitted by travellers on TripAdvisor over a 12-month period. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.

TRUE KEY HOTELS & RESORTS PROPERTIES FEATURED IN JOY TV TALK SHOW

91% of British Columbians have taken a “staycation” in their home province. On this edition of CARPe diem, we talk travel in our own backyard.

LONG WEEKEND, LOW SEASON GETWAYS

Although Labor Day is considered the last great weekend of summer, it’s not the last great weekend to getaway. Sure, you can dream of far-flung places but B.C. has plenty of quickie getaways (you can drive and ferry to) that go the distance. Think low season to save big bucks. Weekend rates can be up to 30 percent lower.

SOOKEPOINT OCEAN COTTAGE RESORT JOINS TRUE KEY HOTELS & RESORTS PORTFOLIO

True Key Hotels & Resorts (True Key) is pleased to announce the SookePoint Ocean Cottages Resort as the newest addition to the True Key management portfolio. This is True Key’s ninth property in British Columbia and second property in the Sooke region.

THE ULTIMATE ISLAND ROAD TRIP

Vancouver Island’s southern coast boasts a bounty of action-packed adventure spots to explore. My eyes are wide open, yet I can’t see a thing. I push through the panic as I hurriedly rotate the knob that’s affixed to the side of my helmet. A glow beams from my forehead, casting light just above my sight line.

TRUE KEY HOTELS EXPANDS ITS FAMILY

“Our largest, flagship property—Bighorn Meadows Resort—is situated between the ninth and 10th fairways of the Springs golf course in Radium,” said Michael Anderson, president of True Key. “Many of our guests at Bighorn Meadows don’t recognize the property line between our businesses anyway, and we want to blur those lines further and create a guest experience that’s free of barriers.

TRUE KEY HOTELS & RESORTS ENTER MANAGEMENT AGREEMENT WITH RADIUM GOLF GROUP

True Key Hotels & Resorts (True Key) is pleased to announce a new agreement with Radium Golf Group for the management of the Radium and Springs Golf courses. This is both a step deeper in partnership with the Radium Golf Group, with whom True Key already works closely, as well as a step towards diversifying the industries in which True Key operates.

TRUE KEY CANADA 150 VACATION YEAR OF A LIFETIME WINNER ANNOUNCED

Six months of exploring and experiencing around the seven premier properties True Key Hotels & Resorts is proud to manage, has culiminated in the awarding of the True Key Vacation Year of a Lifetime to Connie S. Together with her husband they completed 57 of the 150 activities included in the contest check lists.

NEW GENERAL MANAGER FOR SOOKE HARBOUR RESORT & MARINA

True Key Hotels & Resorts (True Key) is pleased to announce the appointment of Sheri Madill as General Manager of Sooke
Harbour Resort & Marina. Sheri’s move to General Manager, from Front Desk Supervisor, comes after five years at the Resort which places her in an excellent position to take on this new challenging role.

TRUE KEY PROPERTIES EARN 2017 CERTIFICATE OF EXCELLENCE AWARDS

The Certificate of Excellence award celebrates hospitality excellence and is only presented to businesses that consistently achieve outstanding traveller reviews on TripAdvisor. To qualify for the award, businesses must maintain an overall rating of four or higher as reviewed by travellers on the travel website.  Only the top performing 10 per cent of businesses listed on TripAdvisor receive the award.

BUSINESS EXCELLENCE AWARDS

True Key Hotels & Resorts (True Key) is pleased to announce that their flagship property, Bighorn Meadows Resort, was honoured with the 2016 Tourism & Hospitality Award at the Columbia Valley Chamber of Commerce Business Excellence Awards on October 20th.

TRUE KEY HOTELS & RESORTS WELCOMES NEW DIRECTOR OF SALES & MARKETING

True Key Hotels & Resorts (True Key) is pleased to announce the appointment of Andrea Tubbs as Director of Sales & Marketing. Andrea is a marketer with over 15 years’ experience in a variety of industries. Most recently Andrea has developed and executed tourism, real estate and event marketing programs.

TRUE KEY PROPERTIES EARN 2016 CERTIFICATE OF EXCELLENCE AWARDS

The Certificate of Excellence award celebrates hospitality excellence and is only presented to businesses that consistently achieve outstanding traveller reviews on TripAdvisor. To qualify for the award, businesses must maintain an overall rating of four or higher as reviewed by travellers on the travel website.  Only the top performing 10 per cent of businesses listed on TripAdvisor receive the award.

NEW GENERAL MANAGER FOR NOOTKA MARINE ADVENTURES

Nootka Marine Adventures, a Security Properties company, is pleased to announce the appointment of Adele Larkin to the position of General Manager. In her new capacity, Adele will oversee Moutcha Bay Resort, Nootka Sound Resort, and Newton Cove Resort on Vancouver Island, BC.

SOOKE HARBOUR RESORT & MARINA EARNS RCI GOLF CROWN RESORT PROPERTY DESIGNATION

True Key Hotels & Resorts today announced that Sooke Harbour Resort & Marina has been awarded the prestigious RCI Gold Crown Resort property designation by RCI, the worldwide leader in vacation exchange. A select number of RCI affiliated resorts meet RCI’s requirements for recognition and have earned the RCI Gold Crown Resort award. These resorts have attained high levels of excellence in resort accommodations, hospitality and member experience as measured by RCI.

RADIUM RESORT LIMITED PARTNERSHIP PRESS RELEASE

The Radium Resort today revealed plans for significant renovations and improvements this Fall as part of a major multi-year refurbishment program to transform the Resort and Springs golf courses. The Springs Course will see its first, ninth and eighteenth holes completely redone – including reshaping, resodding, new bunkering, and planting of additional trees. On all other holes tee boxes will be refurbished or constructed to provide golfers with five tee box options on each hole.

MICHAEL ANDERSON NAMED TOP 10 BUSINESS PEOPLE IN 2014